Paper: What is Design Thinking?

What is Design Thinking:

The Power of Human Centered Design

There’s no more standing still. Innovation is an imperative. But companies still struggle to do it effectively. Design Thinking is an innovation approach that puts customers at the center, so that the results of innovation aren’t just something that will be good for your business, but will be desired by the people your business serves. Download our free whitepaper, What is Design Thinking, and learn more about the core principles of Design Thinking, such as:

• Reframe: Define you company not by what you make, but why people will care about it.
• Empathy: See the world through your customers’ eyes.
• Prototype: Learn by building, testing and repeating.

Debra Fleury