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  • 10.30.14

Wired Insights: Innovating in the Baby Product Market

Having a baby is like entering into a new tribe. Suddenly words like Nuk, onesie, and Diaper Genie become not only familiar terms, but essential touchstones of daily life. The transition to parenthood is one of the few times in life when we become consumers of items we couldn’t have previously imagined using. For new parents, this reality can be as overwhelming as it is exciting, as they struggle to weigh the utility of confusing new products for the most important person in their lives.
Read more about Altitude Engineer Cindy Weflen’s ideas for consumable/durable models for the baby aftermarket on Wired Innovation Insights.