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  • 12.08.14 Are your business decisions driven by data, consensus or vision?

Even the best ideas can crumble under the weight of a bad sales pitch. An inappropriate tone of voice or an ignorance as to how the potential buyer measures success can sound the death knell for a sale. The same goes for innovation projects. That’s why Daniel Ostrower, CEO at product design and consulting company Altitude Inc. in Somerville, Mass., believes CIOs (chief innovation officers, in this case) need to map out a company’s “innovation identity” before diving in to your next big thing.

Read more about Altitude CEO Dan Ostrower’s thoughts on innovation identities in this piece detailing the content of his presentation at the recent Chief Innovation Officer’s Summit in New York City.