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  • 02.25.15

PTC: IoT Gives Product Design a New Twist

“It’s all about taking physical products and connecting them digitally. Designers must shift their thinking because the question is no longer, “How do I make a better blender?” It has become, “How can I help people prepare foods better?” It’s the same for drill bits and holes. If you focus on the bits, you’ll only make better bits. But if you think about making better holes, then you’re at a whole different starting point.” 

In an interview recently featured on PTC, Altitude CEO Dan Ostrower weighs in on the impact of the Internet of Things and smart, connected products in the world of product design.