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  • 07.08.15

IDEA: MINI Z Wins Bronze IDEA Award


Herndon, VA—July 8, 2015—MINI Z, designed by Altitude, has been named a Bronze winner in one of the world’s most prestigious design competitions—the Industrial Designers Society of America (IDSA)’s 2015 International Design Excellence Awards (IDEA).

MINI Z is the world’s first handheld Z Backscatter X-ray imaging system. It was chosen for a Bronze award among the more than 1,700 entries from around the world—as IDEA marks its 35th year and IDSA celebrates its 50th anniversary. The winners can be viewed here.

For the first time, just which entries have won Silver and which have won Gold—won’t be revealed until August 22—when the 2015 IDSA International Conference culminates in grand style with the IDEA Ceremony and the Samsung-sponsored, black-tie optional IDEA Gala at stunning Benaroya Hall in Seattle.

The IDEA Jury, led by Chair Matthew Marzynski, IDSA, met in June at The Henry Ford Museum in Dearborn, MI to judge the 621 IDEA finalists. The result—28 Gold, 53 Silver and 83 Bronze awards. In a new video, Marzynski sees IDEA as history in the making.

“When we look at a design, we’re not just looking at what’s trendy or fashionable at the moment. We have the context of that history of that long line of designers that came before us….  That collective knowledge exists within IDSA is kind of like a living treasure.” In this new video, see more of Marzynski’s conversation with IDSA Executive Director Daniel Martinage, CAE.

In 20 IDEA categories, there were professional and student entries from the United States and almost three dozen other countries—Australia to Austria; Estonia to Iran; and Serbia to Somalia.

New IDSA Board of Directors Chair John Barratt—a former IDEA Jury Chair—calls the competition “the authority on design” and says IDEA jurying is “the most rigorous and thoughtful” in the world.

The IDEA Ceremony is free and open to the public. A ticket to the IDEA Gala is included with professional 2015 International Conference registration. Additional tickets may be purchased in advance here.

Follow the excitement leading up to the big  reveal on August 22 on Twitter @IDSA #IDSAIDEA, and to the International Conference from August 19 to 22, on #IDSASeattle15