FastCo.Exist: Don’t Settle For Making the the Breast Pump Suck Less – Make it Something Moms Love More
Pumping is an unavoidable part of the breastfeeding journey for working moms. But rather than reinforcing positive emotions, it dehumanizes. One mom described her pump as, “my worst enemy that feeds my greatest love.” There’s a clear need for functional improvements in the design, but by looking deeper than a single pain point, like not enough time to pump, the solution becomes much more meaningful than a utility belt.
Altitude’s Cindy Weflen and Cortney Rowan explain how the current norm for breast pumps falls short for today’s mothers and offer ideas on how to support the physical and emotional aspects of breastfeeding on FastCo.Exist.