FastCo.Design: A Cheatsheet for Creating Memorable Design
What we experience and what we remember about what we’ve experienced are two totally different things. Most product design efforts are directed towards the former. Research from leading cognitive scientists, however, suggests that we should focus on the latter. That’s because our memories of experiences, more than the experiences themselves, drive most of our future decision-making.
Altitude Strategist Jeremy Finch’s recent piece on FastCo.Design dives further into the power behind memories of our experiences.