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  • 01.31.14

PR Daily: Designers ‘Break Up’ With Favorite Products

In an exercise of empathy, six members of staff at Altitude, a product innovation firm, were asked to break-up with a once cherished item. The design strategy exercise wasn’t just for fun, but functioned as a way to understand how consumers become attached to inanimate and ephemeral things. Netflix can become our best friend, until it begins recommending all the wrong things, same with the headphones that are used everyday until the sad moment when one earbud cuts out.

Read article in PR Daily