Co.Exist: What Is Generation Z, And What Does It Want?
Poor Generation Z. The oldest members of this cohort are barely 18 and they’re already getting a bad rap. Media and market research companies have labeled them “screen addicts” with the attention span of a gnat. And the pressure: They only have the weight of saving the world and fixing our past mistakes on their small shoulders.
….Really? Of course, there’s more to the story. Strategist Jeremy Finch’s shares his thoughts on Generation Z with Co.Exist.