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  • 04.22.15

Co.Exist: How Design That Makes Us Uncomfortable Can Actually Make Life Better

Humans are full of contradictions. We want life to be easy and convenient. But we also seek out (and thoroughly enjoy) experiences that are not just hard, but quite physically demanding. We run marathons, eat insanely hot chilies, even drive cross-country in tiny cars. This reveals a fundamental tension in the design field: “Usability” has traditionally meant making products and services easier for and less demanding on their users. But what about the times when we want a veritable challenge, complete with pain and discomfort?


Altitude Strategist Jeremy Finch’s piece on the value of designing for discomfort and challenge was recently featured on Co.Exist! Read more about his thoughts on the subject here.