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  • 10.08.14

Wired Insights: 3 Keys to Enduring Product Design

Despite extraordinary improvements in modern technology, the old sometimes outperforms the new. Take the classic Singer sewing machine: It remains a staple for any aspiring craftsperson. A sharp single blade razor can out-shave a multi-blade cartridge. Ball canning jars, Swingline “Red” staplers, Quad ESL – 63 speakers – the list of still-relevant “ancients” goes on.

Altitude Strategist Jeremy Finch expounds upon his thoughts on lasting design in his piece on Wired Innovation Insights.