Wired Insights: 3 Keys to Enduring Product Design
Despite extraordinary improvements in modern technology, the old sometimes outperforms the new. Take the classic Singer sewing machine: It remains a staple for any aspiring craftsperson. A sharp single blade razor can out-shave a multi-blade cartridge. Ball canning jars, Swingline “Red” staplers, Quad ESL – 63 speakers – the list of still-relevant “ancients” goes on.
Altitude Strategist Jeremy Finch expounds upon his thoughts on lasting design in his piece on Wired Innovation Insights.