IoT Design Experts Use These Sources – And You Should Too!

Design experts agree on one thing when it comes to IoT – the potential it offers expands exponentially as each month passes. Gartner’s 2016 Hype Cycle for IoT shows that it will take 5-10 years to go mainstream and will influence digital transformation throughout.

It’s a lot to keep up with, and can certainly feel overwhelming. So we just did the legwork for you to gather the top resources that IoT experts pay attention to, along with some intel around why.

What The Experts Are Looking For

IoT Leaders understand the importance of identifying how and why consumers use their products. It’s really the only way to have the best product designs. At the most basic, they know their assets need to be connected to monitor usage, as this data is key to knowing consumers’ behaviors ;and keeping iterations focused on maximizing consumer delight, and retaining consumers.

Design thinking requires putting the consumer at the hub of your process, by going out and observing behavior. The results of the design thinking process is augmented with the data collected via smart connected monitoring. Field observations power iterations and the design of prototypes that move a team’s best thinking forward.

Gartner says 8.4 billion connected things will be in use this year , which is up 31% from 2016. And that number is expected to reach 20.4 billion by 2020. The consumer segment is the largest user of connected things, with 5.2 billion units in 2017 and THIS number is expected to more than double by 2020. It’s obvious that services investment – including design — is key to propelling a company forward in IoT.

The IoT experts know all of this, and they also know to pay attention to the space to keep their efforts moving forward. And following THEM shows us a thing or two about which publications we should be paying attention to!

HBR’s blog “The Internet of Things Needs Design Not Just Technology” shares some great insights around why design is so critical to developing successful connected products. And the gist of it is this: unless companies have IoT leaders who understand the key tenets and intricacies of design in this space, businesses will have a very tough time (read as: impossible time) participating meaningfully in an internet of things world, forget leading the charge in IoT, which is where your company ultimately wants to be!

Where Do We Find These IoT Leaders?

So how do IoT leaders know what they know? Well, they pay attention to the industry, and each other. And they have some key resources they seek out and share as well. The new report “40 Internet of Things Leaders To Connect with in Social Media” has a new infographic that you may find informative. It includes the various publications (or their websites) that these 40 leaders use to keep up on where IoT is heading and how to be successful when it comes to designing their smart connected products.

Why do they choose each one? Well, the infographic here shares the topics and hashtags they use most often when sharing pieces from these sources – and if we look at the top five we uncover additional clues:

  1. Forbes offers a range of articles from experts ranging from smart home technology and the wearables space to how to prepare your business for privacy concerns.
  2. TechCrunch covers everything new that comes out as it hits the market, including information around funding and investing. And they’re not afraid of reviewing the good, bad and creepy about IoT capabilities.
  3. Medium offers a more personal and in-depth account of everything technology, including IoT. You’ll find insight here from citizen journalists who have firsthand experience and voices that are both viral and off the beaten path. It’s an important site to bookmark, for sure.
  4. Business Insider will tell you which tech will likely be around six months from now, though it’s always a crap shoot. Business leaders share valuable insight here.
  5. Bloomberg offers the nitty gritty of who is investing where and why, and what the market can expect moving forward.

Check out the infographic here to learn more about who these leaders are, the topics and hashtags they use most and then follow them on Twitter to spot trends in the making. Having a list of knowledgeable thought leaders in your pocket WILL make a difference in your world. And it will help keep you ahead of the competition, so you’ll be able to spot trends in the making.

Be sure to check back for more IoT and design thinking resources!

Gretchen Hoffman

Posted By: 

Gretchen Hoffman

VP Marketing