Integrating “From Cradle to Grave” into Product Innovation

“When it comes to knowing what you mean when you say ‘green,’ most of our customers know about 1 percent of what they really should know,” said Brian Matt, CEO of Somerville-based product design firm Altitude Inc. “They don’t really know how they plug into it at all or really understand what it means to their business.”

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Brian Matt

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Brian Matt

Founder & Chairman