Innovation & Design Experts “Hangout” & Tell All


We have wrapped our “Innovation by Design” hangout series at 21 hangouts. The most popular questions throughout the hangout discussions included:

What skills are required for a great innovation leader?

What skills are required (internally and externally) to ramp up IoT and other new technologies?

How are new technologies best incorporated into design?

How do companies embrace design thinking successfully?

How do the digital and physical worlds work together for the best innovation?

How do I continually question “Why?” and feel comfortable knowing if the solution is truly solving a consumer-driven problem?

How do you translate exciting brainstorming sessions into meaningful product innovations and business opportunities?

How do you know how much iteration is enough?

What are the best frameworks and tools to use for innovation (design thinking and IoT)?

What actually is IoT and how do I get started on this path at my company?

~ Dan Ostrower, Altitude CEO, shared this framework on our hangout, Designing Experiences in the IoT Age.

We had 60 different panelists from companies including Allegion, AT&T, American Greetings, Biogen, Bose, Cisco, Eastman, GE, IBM, MIT, Nielsen, Ralph Lauren, Salesforce, Schneider Electric, Stanley Black & Decker, Symmons, UnitedHealth Group, U.S. Department of State and many more.


They shared their expert insights, tips and best practices on being successful in innovation, design thinking and IoT.

David Balcom, Director Digital Products at Stanley Black & Decker shared,

IoT means connecting people, places and things in a meaningful way and creating great experiences.”

Beth Mercurio, Director of Strategic Initiatives at Symmons reminded us to be patient because,

“Innovation happens over time.”

Mark Ciekso, Americas Regional Manager and Global Design Director of Design Thinking of GE Healthcare shared a common reminder from our panelists in all hangouts,

“Start with the user and have empathy for what they are trying to accomplish.”

Our hangout panelists unanimously agreed that there has been a fundamental shift from how companies sell products and services. Companies have had to move away from what they think they sell to discovering what users genuinely value.

Check out the tips, tricks, and insights to developing meaningful products and services in our “Innovation by Design” hangout paper (pdf LINK) that provides the links to all the hangouts and a few pertinent highlights from the series broken out into two areas: Design Thinking and Designing for the Internet of Things.

Get the paper for expert tips.

Gretchen Hoffman

Posted By: 

Gretchen Hoffman

VP Marketing