MIT & Altitude Demo Design Thinking


MIT partnered with Altitude to create a video to explain what Design Thinking is, it’s value to companies who want to innovate and the process behind it. Design Thinking is growing in popularity and yet acceptance is still shrouded in mystery. MIT recognizes the need for a video that brings the process to light.

The “Mobilizer” is used as an example here to help assist the elderly to walk. The next iteration could be an IoT solution outfitted with sensors and more, but this depends on what the consumer needs. Design Thinking is about putting the consumer (or user) at the hub to uncover what the consumer truly needs – and not what a company wants a consumer to need.

Gretchen Hoffman

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Gretchen Hoffman

VP Marketing