Create Your Future with IoT Innovations

As we look to 2017 and beyond, one of the biggest innovation challenges product companies will face is the transition to smart, connected ecosystems (aka the Internet of Things, or IoT). To help you get ahead of the curve, this blog shares four case studies involving IoT innovations and the key lessons from each.

Under Armour – As a top performance apparel brand and a committed innovator, Under Armour realized early that activity tracking—a popular IoT application—would be a key to growth.  Under Armour did it right: centering their innovation program not around technology, but the unique needs of their target customers. Altitude partnered with Under Armour to create a rugged, high-performance wearable for the demanding Under Armour athlete.

WIMM Labs – The startup WIMM Labs developed a platform technology for smart, connected wearables. But the company knew it would have to show how the IoT technology would be meaningful to consumers if it wanted to attract customers. Altitude guided WIMM and its partners through user-centered design processes in order to envision truly meaningful IoT experiences and solutions. WIMM was acquired by Google.


Clearly, the secret to successful IoT design is a focus on the people you aim to serve, not the technology. Smart, connected products are a means to create valued, and previously impossible, experiences; they are not an end in themselves. Altitude’s concept projects demonstrate how a human-centered approach to smart, connected ecosystems can create meaning and value.

STEM – Altitude developed this disruptive IoT concept that remixes the home cocktail experience and unlocks untold value. It shows how Altitude’s human-centered innovation process can unlock new opportunities for growth in a market devoid of innovation. By empathizing with people, thinking “beyond the bottle” and upending conventional wisdom, we reframe the market and redefine the cocktail experience.

MOMO – Like pet owners to their pets, plant lovers are deeply invested and connected to their plants. But while many companies have aimed to help pet owners stay connected to their pets through technology, few have focused on plant lovers. MOMO, an Altitude concept project, connects plants and their caretakers through a simple, emotive design, and demonstrates how a human-centric approach to IoT design can unlock new opportunities.

To learn more about how to put your IoT design efforts on the right track, check out Altitude CEO, Dan Ostrower’s new IoT paper “Smart. Connected. Designing a Truly Meaningful IoT Product Offering”.

Gretchen Hoffman

Posted By: 

Gretchen Hoffman

VP Marketing