Brita Pitcher

Industrial Design Process: Creating the Iconic Water Pitcher

  • Capabilities Used
  • Industrial Design
  • Engineering

This simple and effective water filtration system incorporates the best of ergonomics and industrial design to create the iconic pitcher and improve the experience of drinking filtered water at home.

The two-tiered pitcher system changed the paradigm of the conventional water pitcher.

A Commercial Success

Brita approached Altitude to develop their next generation of water filter pitchers. The partnership in industrial design resulted in the development and release of Brita’s most commercially successful pitcher to date: the Cascade. Equipped with a pour spout that accentuates the profile of the cascading water and eliminates drips, and an ergonomic handle designed specifically for one-handed use, the Cascade is an intuitive and effortless solution to water filtration. The overall form factor of the product conveniently fits within the envelope of a standard refrigerator door. The two-tiered pitcher system introduced the first built-in Electronic Filter Change Indicators, and changed the paradigm of the conventional water pitcher.Altitude Blue Logo