- Red Dot Award 2008
- Capabilities Used
- Industrial Design
Consumers may appreciate the complexity of their electronics, but they embrace a streamlined design and simple installation.
A Streamlined, Intuitive System
Bose hoped to capitalize on its reputation for high-quality audio and home-entertainment products by creating a product that could be integrated with existing high-end components such as DVD players, CD players, and tuners. As Altitude’s research and strategy team discovered, consumers of serious entertainment systems may appreciate the complexity of their electronics, but they embrace a streamlined design aesthetic, pared-down interface, and simple installation.
Altitude’s “less is more” experience design approach means that the Bose Lifestyle® V-Class System delivers superior surround sound and exceptional picture clarity in an easy-to-use package. The set-up is simple, easily integrating into an existing component system. A universal remote replaces all existing remotes, and wireless connections eliminate the usual tangle of cables. An elegant display panel is the sole point of interaction, so the overall effect is calming, inviting, and unmistakably modern.