Paper: Through the Eyes of Gen Z
6 Keys to Understanding Your Next Customer
POOR GENERATION Z
The oldest members of this cohort, born after 1995, are barely 18 and they’re already getting a bad rap. Media and market research companies have labeled them “screen addicts” with the attention span of a gnat.
At Altitude, we set out to dig below the surface to understand not only what Gen Z were doing but why—in their own words. Our goal was to view the world through their eyes.
WHAT WE FOUND WAS SURPRISING.
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We believe that the design process begins with a thorough understanding of the user. Great design meets people on their terms—not where we think they can or should be. This can only be accomplished by understanding any issue from the point of view of the person who will actually use that product or service in the first place.
Therefore, we believe that companies cannot simply sell Gen Z the same things with a slightly different label, message or marketing campaign. True success will come from understanding the world through Gen Z’s perspective and using that as a starting place to design the products and services that fit their unique needs, values and aspirations.