Paper: Designing for Gen Z

4 Insights for Powerful Generational Design

Gen Z will account for 40 percent of all consumers in 2020. Understanding them and how to design for them will be critical for companies wanting to succeed in the next decade and beyond. Get the paper to learn: - The 4 main influences that shape the behavior of Gen Z - The design implications of these behaviors on the future of product and services businesses - How to design for and market to Gen Z in the coming year

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