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This time it's personal.
Thirty years spent understanding retailers and monitoring the purchasing dynamics of consumers, uniquely positioned Symbol to dramatically improve the customer shopping experience. Partnering with Altitude, Symbol developed the Portable Shopping System (PSS), a complete solution to alleviate the most frustrating part of supermarket shopping - the wait at the checkout queue. The design challenge was to integrate ergonomics, hardware and software into a relevant retail experience and present it the shopper in an accessible and user-friendly way. We developed a three-component system consisting of a freestanding dispenser unit that locks the scanner in place when not in use, and a shopping cart holder shaped to fit the scanner. Using the scanner is simplicity itself; each scanner is equipped with a small display, a plus button (+), a minus button (-), an equal button (=), and a scan indicator. With this level of simplicity, customers are able to complete transactions themselves and make more accurate purchase selections in the aisles - reducing re-shelving costs and the need for cashiers. Altitude gave dimensional context to a new concept in retail in a way that customers can easily understand and use, increasing the adoption of the technology and a healthy return on investment.
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