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Identity in Action
The exceptionally clear and memorable visual language that Altitude developed for Prematics has helped this revolutionary company become a leader in the new world of electronic prescribing. After securing support from a leading investment firm, it has launched the first high-performance, prescription-fulfillment service in the United States.
Building a Brand for a Bold New Idea
Prematics came to Altitude with a bold mission: to develop an alternative to the outdated manual approach to prescriptions. The long-standing, paper-driven process is riddled with errors and inefficiency. Prematics believes that automating the process can improve care, save lives, and reduce costs. However, success for such a system hinges on a concise and distinct brand language that simultaneously appeals to doctors, patients, payers, and pharmacies. The brand must also function across diverse platforms: data infrastructures, software programs, websites, and printed materials.
Delivering Value: Prescribing an Approach That Inspires and Commands
After working intensively with key stakeholders to define the company’s core values and messages, Altititude developed a visual brand and use guidelines for Prematics. It was imperative that the Prematics visual brand identity balance the aspirational aspects of the company (“we are transforming the way medicine is prescribed”) with the message that it is also authoritative, stable, and experienced. The result is a pill-like shape in the process of transforming, referencing the rising of the sun. The identity strongly broadcasts that Prematics is bringing about the dawn of a new era.
This visual mark is at the core of all Prematics business materials, including business cards and a presentation box-style folder designed by Altitude. The cards feature a brand splash on the back and rounded corners that echo the logo. The box makes a bold statement of its own, inviting the viewer to look inside through a semi-circle die-cut opening. The fresh-looking logo is set against a field of soft blue.
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