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Business speak — reinvented.
When Pingtel approached Altitude to commercialize their customizable Java-based Internet protocol architecture for the office business phone, Altitude became their product development division. The design challenge was to convey the features that set the Xpressa apart in the IP voice services marketplace: high sound fidelity, personalization and a customizable interface. To fully leverage its IP capabilities, the phone had to have high-end capabilities. The design of the interface was a critical point of focus. Numerous navigation concepts were explored before we developed a scroll wheel interface that would function like a Rolodex, enabling the user to quickly navigate deep content such as lists, directories and logs. In the process of reinventing the traditional business phone architecture Altitude's engineers took the innovative concept through production engineering, tooling, manufacturer qualification and managing the production ramp-up. Following the introduction of the Xpressa, Pingtel received $17 million in financing based on the initial product offering. This resulted in a partnership with WorldCom and a multitude of industry awards, including an IDEA gold.
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