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Breathe easy.
Insights gathered from market research and in-home evaluation revealed a need for an air purifier that could work without traditional filters. It had to be intuitive, and seamlessly compliment a diverse range of personal styles. Unlike a stove or dishwasher, an air purifier can be used in any room of the house and, as such, needs to compliment upholstered and softer environments. The LifeWise IFD Air Purifier successfully straddles these worlds. The upward movement of the form and the simplification of venting patterns suggest airflow and invite interaction. Careful engineering provided tactile elegance to the product with tight-fitting pull-outs, and great snap-click catches. Subtle color choices, and low intensity branding help these products fit consumer lifestyles within the home.
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