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A Brainy New Identity.
After Altitude led it through the process of brand definition and implementation, the Neuron Group doubled in size, attracted new business partners, and secured many new clients.
Defining and Implementing a New Brand
The Neuron Group came to Altitude as The Innovative Systems Group, a fast-growing network services company. It needed a new identity and a memorable name to attract the attention of potential clients, and a clear and compelling way to explain its complex technical services. Above all, it needed to convey its incisive yet friendly and flexible approach to solving the often confusing and overwhelming challenge of systems management. Essentially, the company is a collaborative of back-end systems experts who mix and match on projects as needed.
Delivering Value: A System That Connects
An engaging naming process yielded “The Neuron Group,” a name that captures the idea of smart people collaborating together. The tagline “Your technology. Connected.” expresses the company’s core competency in a way that anyone can understand. The logo works in multiples to underscore the idea of collaboration and also convey the customized nature of the company’s approach. The color palette is confident, bold, and friendly.
These elements provided the foundation for an adaptable system of letterhead, business cards, stickers, on-site binders and case studies that has helped The Neuron Group to express its brand positioning and get attention from prospective clients while doing what it does best: creating, installing, and supporting networks of all sizes.
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