Platform proliferation.

Ten years in the market and still selling well, the Prestige line of irons is a clear indication that good design is indeed good business. Irons have become increasingly commoditized - cognizant of this, Black & Decker approached Altitude to develop a strategy that would facilitate maximum penetration in low dollar high volume channels, while creating the utmost difference. We developed a platform approach that allowed the Prestige series to be continuously updated throughout its lifecycle. Key interchangeable parts could be customized for channel exclusivity. A simple hierarchy of features, a cord wrap, a superior ergonomic grip and an innovative easy fill reservoir were all developed within a strict cost structure. The Prestige iron has enjoyed phenomenal market success as an affordable, reliable, and stylish solution to getting those fabrics properly pressed.

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